Have you ever wondered what “Networking” really means and how to actually do it successfully? If you break down the word, there are really two words. Net: which implies catching a large number of something and Working: which implies actual work!
Networking is really a description of the end result. To catch the attention of and educate a large number of people on what you have to offer, and to have them go and do the work of bringing you potential clients without any further input (work) from you. In essence, have many people out their working for you for free.
So how do you do this? By intentionally and systematically meeting with as many people as you can to learn about what they do and to seek to bring them potential clients!
What? How Does this help me?
Because they will in turn learn about what you have to offer and feel obligated to reciprocate. A truly successful networker always appears to be more interested in hearing about others than he / she is in talking about themselves and what they have to offer. This creates a truly trusting and reciprocal relationship where people with whom you network will not be able to help being curious and want to know more about you and what you do. You will become the person of knowledge and the one with the connections. You become the go to guy / girl. You become the one who is continually referred on to others. You become the “Master Networker”!
So next time you go to a networking event, start focusing on other people, set as many appointments as you can to meet with them to find out more about what they do. Don’t worry about getting your message out, that will come!